Presentation
FINAL PACKAGING DESIGN
Extra Two Flavours
Rational
Our brief was to design a new bagged biscuit range for Ernest Adams to keep up with their competition of Farmbake. This new concept needed to be ranged, made in NZ and have a compelling identity. We fully analysed Farmbake and where they sit in the market to inform our new brand and product concept to see them gain market leadership. Our design stems from a macro-trend, that defines the product, price, place, and promotion, to a well refined and developed brand. The packaging flows from concept to concept and demonstrates consistency within the range. Ernest Adams were open to something new, paving way for the new locally and ethically made brand, Haupa Whenua.
Through this course and brief, we learned the importance of macro-trends and how they are informing design all around us today. The research of current macro-trends that we were seeing in New Zealand opened our eyes and gave us an insight into future design and a future world. Researching our chosen macro-trend allowed us to gain a strong understanding of ethical and sustainable processes that brands use, which we discovered are becoming more of a standard and expectation as the macro-trend grows.
As a team, we worked well both individually and together. Our mixture in strengths allowed us to effectively produce our content in time for all deadlines. It also made an even distribution for workload and tasks, with both of us feeling comfortable and enthusiastic about the steps we had ahead. Consistent communication played a strong role that enabled us to achieve a successful outcome for the brief in a very time managed manner.
Packaging Prototypes
