As you present your work, have a firm handle on your brand essence and also the brand tensions that are present in your process i.e. the 'mixing desk faders' that most influence how your product signifiers (name, logo, positioning line etc) and design decisions need to balance different audience needs and competitive positioning considerations.
Tensions are a great, neutral space for critiques that discourage pure subjective opinion ("I don't like the brown") and encourage strategic thinking ("the brown seems to make it too traditional and slow - maybe it needs more freshness and fun to appeal to teens and kids").
We will begin to workshop the final component of your design response — the retail display concept. This can take many forms including display stands (in the supermarket or other thematically suitable locations), promo people, online competition etc. Consider how the solution will contribute to telling your brand story. It should add value to the packaging concept rather than just being a repetition.
FEEDBACK
What do you get initially:
Place names - obviously think of local and New Zealand
Marlborough, illustration reminds you of Marlborough
Make more illustrations for other places
Central exciting cluster:
Draws the eye to middle, negative space draws the eye to small logos - space to breathe makes you read quality ticks
Recommends maybe some photography for cluster rather than photos of ingredients
Drawing for back of the packaging
Cluster not too crowded
Think about imagery and ingredient plants
Going Forward:
Consider the tear of the bag, loose logo??
What material will the bag be made out of
Cookie logo too youthful, stick to just text and celebrate the brand (refine it) make it look logo
More local font, consider it in a bold shape
Too many illustration styles
Tag line second in hierarchy (Flavours of Aotearoa)
Show colour make its eye catchy
a splash of colour in association to the ingredients.
NEW ILLUSTRATION FOR PACKAGING
INSPIRATION FOR PACKAGING
WHERE DOES EARNEST ADAMS SIT IN THE MARKET PLACE
