Researching a "big idea", guided by competitor and category analysis
Start exploring your reverse brief (see format below), outlining the key insights that are driving your brand strategy.
At the same time, start to develop a "big idea" by analysing the strengths and weaknesses of EA and competitor brands, and by brainstorming macro-trends that you see unfolding in the market and in related categories. Your product needs to be uniquely differentiated and appropriate to where the market is going rather than where it is now.
Come to class next week ready to present two/three visual mood-boards (or similar) that communicates your macro-trends, and possibly your "product concept".
SENTANCE
People are increasingly more ethically conscious consumers therefore, Earnest Adams should create a fresher and yummier product by being locally made and ethically sourced.
RESEARCH FOR EARNEST ADAMS
REASEARCH FOR COMPETETORS
