BAKING THE COOKIES
These cookies are the Marlborough Sea Salt choc chunk flavour.
These are not vegan or gluten free but all the ingredients are New Zealand brands. It only took half an hour to make these cookies.
The recipe
Roughly 30min in total to make.
Ingredients
1/2 cup of butter
1/2 cup of soft brown sugar
1 egg
1tsp vanilla essence
1 cup all purpose flour
1/2 cup coco
1 tsp Marlborough sea salt
2 tsp baking soda
Garnish
Chocolate chunks
Marlborough sea salt
MOOD BOARDS
DRAWING FOR MARLBOROUGH
CONCEPT DESIGNS FOR PACKAGING
FEEDBACK
DESIGN 1
- Strong graphics (kiwi icons)
- Marlborough font is good (Sweet cake)
- Unique and modern + but is it too modern ?
- Landscape drawing is a strong visual element
- Introduce handle
- Better cluster (Make sure element don't get lost)
- Try the imagery on the brown bag
DESIGN 2
- Good cluster very symmetrical
- Make the chef someone who is a specific "new" NZ icon
- Explore text hierarchy
- Strong green fruit colour
- Try other colours for other flavours
- The weakest design
DESIGN 3
- Looks the most realistic
- Incorporate hand drawn landscapes
- Try different types of brown paper
- Cute back (Try more pattern)
- Kiwi colour make sure elements pop
- Favour the brown as it is more home, natural ect..
MOOD BOARD FOR NEW PACKAGING
MOOD BOARD FOR TEXTILES
CLUSTERS IMAGARY
Looking Farmbake Packaging
Looking at existing earnest Adams packaging
Other existing earnest Adams products
